Rooftop party this week in Paris to celebrate the launch of Love Story,Chloé‘s new fragrance, which will be distributed worldwide from September 2014 onwards.

During the launch party it was revealed that blonde actress Clémence Poésy will once again promote a Chloé perfume, having being chosen by the French maison to be the face of Love Story.

A touch of colour: there’s a bit of Italy in this new scent! The perfume’s padlock-shaped bottle is a tribute to the love locksthat romantic couples leave on Paris bridges as a symbol of their deep feelings, a tradition that can be traced back to Italy, as in the early 2000s the love padlocks trend was kickstarted by the publication of a novel written by Italian author Federico Moccia.

The new fragrance will be available for purchase in selected shops from August 25, 2014.

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