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A very unusual Max Mara

While Max Mara Spring/Summer 2016 is a basic collection, it clearly diverges from the typical brand’s production.  Maybe is the - regularly repeated - stars and stripes motif on pants and cabanas which, although in tone with this brand for…

Un week end stile Trussardi all'isola d'Elba

https://www.youtube.com/watch?v=xQgE0mLmLEo Una villa all’Elba nascosta dalla macchia mediterranea, i levrieri come simbolo della Maison e un gruppo di ragazzi che si gode un week end a bordo piscina. È questo il set della campagna pubblicitaria…

Cesare Paciotti unconvectional Memphis inspiration

Luminous, solar, colorful and unconventional, Cesare Paciotti Women’s Spring/Summer 2016 collection takes inspiration from famous Milanese Memphis artistic movement - founded by Ettore Sottsass in the ’80s - to render a character of exuberance…

Innovation springs from tradition : AELEONORE Research

Tuscany vanguard in constructing fashion:born from talented designer Eleonora Sassoli in partnership with entrepreneur Stefano Niccoli, the one years old AELEONORE Research startup brand, based in Prato, Italy, confirms the reality of the past…

Fragiacomo maritime collection.

Fragiacomo took inspiration from the maritime panorama and sea waves for the new 2016 Summer collection, offered in “oceanic” chromatic palette, both in high/low hills - depending on occasions - looking at the shoe’s department selections. Both…
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The BLUGIRL cameleon woman

Interpreter of the angel- style fashionable creatures that emanates positive solar energy, designer Anna Molinari 2016 Pre-Summer Collection for Blugirl chose all the traditional feminine elements of fashion and sensuality combined to inspire…

Precious Elegance: Caovilla

A shiny explosion of color defines Rene’ Caovilla new 2016 Spring/Summer collection.  The designer backs to his original creative inspiration, evocating the fusion of light and color that gives life to monochromatic décolletés with…

Moschino lights up Fall/Winter 2016

Moschino has a new, playful topic after the -widely talked about - past year collection focused on the junk food concept. For this year, the fashion house Creative Director Jeremy Scott makes clear that smoking - as the actual lighting up of…
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Bridge from Italy to Japan: Anteprima

Established in Milan since 1993 by Japanese designer Izumi Ogino, Anteprima Fashion House holds to contemporary chic minimalism in womenswear production. Among the most famous and representative Made in Italy brands, Anteprima’s style…
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Gretel Zanotti: a new star is born

Sophisticated and personal, the young brand Gretel Zanotti looks already well established in the aesthetic universe of fashion. Artistically talented and in love with her relationship with art, the young stylist clearly express her passion for…

A DREAM CALLED SCERVINO

The settings is the desert around Los Angeles, the photographer is the outstanding Peter Lindbergh and the model is - twice for the Maison- Elisa Sednaoui. Ermanno Scervino chose to shoot his new commercial campaign in a wild habitat, entrusting…
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MARRAS’ S Universe backs up our memory files.

Soft, long and asymmetrical flowing lines, combined in the classic atelier style structure.   A storm of draperies, crops, stratifications of veils and frilly ruches. Classic plentiful masculine style distinguish the pants while unexpected,…
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Bottega Veneta goes outdoor

Spring/Summer 2016 collection by Bottega Veneta calls for open spaces, outdoor getaways, hiking, sailing and everything that can be done outside in deep contact with nature. Tomas Maier, creative director of the brand, designed a tailored collection…
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Versace Woman steps into the urban jungle

"This is a collection for the way women live their lives today, mixing tailoring with sportswear and effortless glamour," summed up Donatella Versace talking about her Spring/Summer 2016 collection mood. It has everything in it: sculpted silhouettes,…
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The urban dandy of Boggi Milano

Sartorial in style, high quality in fabrics and details the new FW 2015/16 line from Boggi Milano embodies new, refined, contemporary elegance united with values. Its bouclé jacket was given a slim cut, while still maintaining a soft…

The new Moncler’s fairytale

An advertising campaign told through the narrative of a fairytale, inspired by Nordic, Russian and Slavic folklore. Moncler Fall/Winter  2015-16 ad campaign has been shot for the second time by the extraordinary American photographer Annie…
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A new femininity for Diane von Fürstenberg

In a pink silk jersey twist, with golden-heeled shoes and flowers in the hair, DVF Spring/Summer 2016 woman is a source of inspiration, wearing with nonchalance either a printed palazzo jumpsuit and a suit vest with metal flecks. Her body…

Tod's conveys the unique Italian Style

The Men's Advertising Campaign for Fall Winter 2015-16 celebrates Tod’s lifestyle and philosophy. Even the tiniest detail expresses Tod’s aesthetic luxury, based on the fusion between design and technology together with expert craftsmanship…

The entire world of Trussardi for the first time…

The brand of Greyhound chooses the artist-photographer Talia Chetrit to capture the world Trussardi in a video & in a series of shots and striking multi faceted sport which highlights the different souls who live in it and at the…
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Calvin Klein, Inc. the new multi-media campaign…on video

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. has announced its Fall 2015 Calvin Klein Jeans global multi-media advertising campaign, which shares stories of love, lust and sexual desire unfolding through intimate messages shared…


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THIS MONTH TOP THREE


Diamond King Laurence Graff conquers Milano

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Wednesday, 21 December 2016
Diamonds are forever. And the precious diamond creations by Laurence Graff are… forever and ever! Your breath will be taken away as soon as you step into Mercury, the luxury area of Rinascente department store reserved to jewelry and…

Must Have is in Milan

Monday, 3 October 2016
Can you wear a stunning, iconic dress at an affordable price? The answer is Yes, absolutely! Since there is a boutique in Milan, a few steps from Rotonda della Besana, whose brand new concept and content allow you an 'exclusive’ shopping…