Acne Studios continues the collaboration with the famous photographer Viviane Sassen for its Fall/Winter 2015-2016 campaign. The brand’s Creative Director Jonny Johansson has featured his 11-year-old son Frasse in the label’s Fall/Winter 2015 campaign.

The images will be used for the outdoor campaigns of New York, Londra, Parigi and Hong Kong, while the Fall/Winter 2015 collection will be available on acnestudios.com and in the Acne Studios stores from September 10. The choice of Frasse Johansson has already received positive responses, especially from those who consider essential the new generation’s attitude for fashion, where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms.

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