Entries by MFM Translation by Laura Carrera- NYT

The new Moncler’s fairytale

An advertising campaign told through the narrative of a fairytale, inspired by Nordic, Russian and Slavic folklore. Moncler Fall/Winter  2015-16 ad campaign has been shot for the second time by the extraordinary American photographer Annie Leibovitz. The two models protagonist, are real-life brother and sister, twins in the fiction, Lucky and Pyper Smith – Lucky, […]

Acne Studio, to make a fashion statement

Acne Studios continues the collaboration with the famous photographer Viviane Sassen for its Fall/Winter 2015-2016 campaign. The brand’s Creative Director Jonny Johansson has featured his 11-year-old son Frasse in the label’s Fall/Winter 2015 campaign. The images will be used for the outdoor campaigns of New York, Londra, Parigi and Hong Kong, while the Fall/Winter 2015 […]


Giuseppe Zanotti Design, eccentric luxury

Giuseppe Zanotti Design: a story of metropolitan luxury made of sophisticated elegant shoes, quintessence of Italian excellence. These are Zanotti’s boots, pumps, décolleté, sneakers and shoes entirely handmade and embellished with studs, laser cut patterns, fur inlays and leather micro eyelets. Giuseppe Zanotti expresses his talent and know-how in creating unique objects combining traditional craftsmanship and […]

Borsalino launches the Made to Measure

Borsalino, the historic Italian hat maker maison founded in 1857, has always been a synonymous of style, elegance, refinement and quality. Always faithful to its DNA and Made in Italy, and currently the most famous brand of hat maker, Borsalino is now offering the exclusive Made to Measure service in its Milan store in Via […]

Gherardini, a journey through time

A surreal atmosphere, immersed in the fumes of a railway station suspended in time, is the background of Gherardini Fall/Winter 2015-16 campaign’s images. Winterland is a journey towards Northern lands, where winter is more rigid with polar temperatures: at night, among black locomotives, in the cold of past times stations, the iconic Annika, Ivanka, Zarina, Signe […]

Donnafugata wineries between Pantelleria and Marsala

Donnafugata has about 338 hectares of vineyards in production, between Contessa Entellina and Pantelleria, in the heart of western Sicily. The Donnafugata adventure began in 1983 in the Rallo family’s historic cellars in Marsala and at its Contessa Entellina vineyards. The name Donnafugata, literally “woman in flight” refers to the history of Queen Maria Carolina, […]

MSGM opens in Dubai

MSGM is set to open its third mono-brand store in the world. The new store, located in the Dubai Mall, Fashion Avenue, Level 1, Sheikh Zayed Road, in collaboration with local partner BinHendi Enterprise. The unit, covering 100 square meter, will carry the brand’s men’s, women’s and accessories collections. Massimo Giorgetti, who is also the creative director of the […]

B&B Italia Outdoor in the garden of the Bulgari Hotel in Milan

For its recent garden renovation project, Bulgari Hotel Milano –  luxury 5-star hotel designed by Antonio Citterio & Partners in 2004, chose B&B Italia Outdoor to furnish its outdoor spaces. More and more high-end hotels are choosing B&B Italia Outdoor, the collection of outdoor furnishings created through collaborations with international designers, to furnish gardens, terraces, lounge […]

Grand Hotel des Iles Borromées celebrates Expo with a gourmet menu

Grand Hotel des Iles Borromées celebrates Expo with a dedicated menu. “Thursdays with Expo” is the occasion to enjoy a new food experience signed by executive chef Gianni Conti. Every Thursday, up to the 31st October 2015, the restaurant “Il Borromeo” is proposing a special daily menu dedicated to Expo. Italian tradition, flavor and beauty combined […]


Etro with the sensual Kate Moss

Color and opulence are the background of Etro Women ad campaign with the sensual Kate Moss as protagonist, captured by Mario Testino. Even the first shared images give the idea of a campaign expertly realized with decorated wall papers and precious tapestries that, in perfect DNA brand’s style, create a luxurious ambience and a relaxing […]


Doutzen Kroes is the face of Mercedes fashion campaign

In front of the camera two stars.Mercedes-Benz announced its Fashion Campaign and Film for Spring/Summer 2016, masterminded by the legendary French fashion editor and stylist Carlyne Cerf de Dudzeele. The first star is the beautiful Doutzen Kroes, a powerful and very 21st century epitome of beauty. The Dutch supermodel and environmentally conscious mother-of-two was the first ever model […]


Vionnet A poem of disaggregating forces

The new Vionnet collection finds its poetry in disaggregating forces, in spoiled elements, in separated aspects. Inspired by the extreme natural environments like volcanoes, glaciers, geysers, the collection transposes the infinite energy and inevitable transformation, both sublime yet dreadful expressions of life, into a powerful beautiful vision.   The Fall/Winter 2015-16 collection pieces are unveiled […]

Couture/Sculpture: Azzedine Alaïa’s soft sculpture

Couture/Sculpture: Galleria Borghese hosts the Azzedine Alaïa’s Soft Sculpture. With this exhibition Galleria Borghese intends to continue the exhibition project that confronts sculptures, materials and artists from different periods, with the collection of “statues” of the Villa, which is par excellence, the home of sculpture. The exhibitions planned in the last years have been conceived […]

Miu Miu releases Subjective Reality

Miu Miu releases Subjective Reality, a series of images oscillating between two poles: the tripod and the hand. Steven Meisel used this technique to portray Miu Miu new Fall/Winter 2015-16 advertising campaign. The hand camera emphasizes improvisation, using the available natural light, the tripod, instead, enhances a sophisticated, fine and very technical photography. The improvisational […]


Fendi debuts at Paris Haute Couture

Fendi debuts at Fashion Week with Silver Moon, its first Haute Fourrure Collection, presenting incredible luxurious furs, the ultimate expression of the Maison’s highest creativity and craftsmanship in fur since 1925.  Fantasy birds, feathers, embroideries and, of course, fur. All mixed together in an unexpected and surprising way. Architectures. Geometries. Waves. The linear and sharp lines […]