Entries by Mila Jelmini

Aventador Superveloce, Lamborghini sport’s essence

The new Aventador LP 750-4 Superveloce is the incarnation of Lamborghini’s sports spirit at its best.  More powerful than ever, with improved aerodynamic in a lighter body, essentially is a supercar capable of emitting 750 hp, thanks to its aspirated V12 engine, superior dynamic, and exceptional driving precision performance. The result is the most sport-oriented series […]

Preferred Hotels & Resorts lands in Qatar

Preferred Hotels & Resorts and Katara Hospitality, together for the launch of the Murwab Hotel Group. The two major worldwide leaders reached an agreement to potentiate the Murwab Hotel Group, the operative division of independent hotels of Katara Hospitality. Among the most sought after structures of Qatar, France and Switzerland- now in the Preferred Hotels […]

Natural Terroir Perfumes

The collection of refined 100% natural fragrances is a challenge created by a group of cosmopolitan entrepreneurs, three friends having their Swiss roots in common. The names of the perfumes are literally the geographic coordinates that give indications of the origin of the best raw materials used in each fragrance:  bergamot from Calabria, ylang-ylang from Madagascar, […]

Elliot for Water, the search engine that saves lives

“I wanted to do something that could benefit the largest possible number of people”, explains inventor Andrea Demichelis to mfm.it. As the founder and Manager Director of Elliot for Water, the 22 years old adds: “I have been studying sustainability in Paris. That is when I realized that 70 per cent of the Third World […]

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Debut designer of Algerian origin Yacine Aouadi

Yacine Aouadi, young designer of Algerian origin born in 1980, presented in july  his first Haute Couture Fall/Winter 2015-16 collection, self-financed and entirely realized in Paris, broderies included. The title of the collection is the encrypted anagram «13 ‘015»: 13, the superstitious number linked to «2015», here abbreviated in «‘015». Together they form «13015», an arrondissement of […]

The Exibit at MUDEC: Barbie becomes a piece of art

A contemporary icon who stepped out of her plastic skin to become a piece of art, it may sound a little over the edge but Barbara Millicent Robert, AKA Barbie, is the protagonist of the exhibition Barbie. The Icon, open until March 13 2016 at the Museo delle Culture (MUDEC) in Milan. Calling her a […]

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Ermanno Scervino “Natural Glam”

The Ermanno Scervino Man for Spring Summer 2016 abandons himself in a glamorous degage dimension. Military inspirations meet the sartorial world, resulting in unexpected combinations. The Collection plays with natural fibers to obtain new materic effects: jute, hemp, linen, cotton/paper. Blazers and unstructured jackets in vintage linen, raw cut, highlight a new silhouette. Knitted sweaters are decorated with floral inlay works […]


Atelier Versace deconstruction and softness

Tough ethereal. Impeccable imperfection. A new Versace evolution. Elevated deconstruction, softness. Stripped of detail, transparent silk chiffon gowns flow from boned body lined in velvet, the fabric free to float as if pure air. Lightweight chiffon layers bring softness to tailoring, especially with the drape of bell sleeves. The tailoring is punctuated by metal staples […]


Loewe collaborates with textile designer John Allen

The carpet designs of master weaver and knitter John Allen, characterized by an extraordinary sense of color and abstracted scenes of the British landscape, are the starting point of a special collection of summer accessories, amongst which colorful beach towels, wallets and funny key rings, available at Loewe boutiques from this spring. In occasion of the […]


Louis Vuitton SERIES 3

Series 3continues the visual exploration begun by Nicolas Ghesquière. This third campaign brings together the photographic perspectives of Juergen Teller and Bruce Weber for the Fall Winter 2015-16 collection. The two photographers have focused on the different women that Nicolas Ghesquiere has identified to define the Louis Vuitton ideal. Actresses, top models and new faces of different ages and nationalities, who equally […]

Bottega Veneta “The Art of Collaboration”

Bottega Veneta presents the Fall/Winter 2015-16 advertising campaign. The latest in the series of “The Art of Collaboration”, Tomas Maier’s ongoing collaborations with renowned artists, realized by Juergen Teller at Casa Mollino Museum of Turin. The Fall/Winter 2015-16 campaign, featuring men and women’s collections, has been photographed in the former home of Carlo Mollino, one […]


Sutor Mantellassi rinnova la boutique di Milano

Sutor Mantellassi, prestigious Italian luxury shoemaker with a centennial tradition, has recently renovated its boutique in Milan, via Montenapoleone 3. The new space extends on two levels. The strict symmetry of the building’s external architecture is broken by the light structure of the windows in brass and fabric. Inside, the elegant venue is dominated by a […]


Chef Dario Abbate creates the flavors of Castello di Velona

Combining Tuscan traditional flavors with Sicilian specialties. This is Dario Abbate’s philosophy, executive Chef at Castello di Velona Resort, Thermal Spa & Winery, the dream castle in the heart of Val d’Orcia, Unesco World Heritage Site, 12 kilometer distant from Montalcino. The passion for cooking is a family tradition. Dario Abbate, born in 1980 in Sicily, […]


Disaronno Riserva when liqueur marries Scotch whisky

DISARONNO Riserva results from marring the most loved Italian liqueur with a Scotch whisky aged in Cantina Florio’s oak barrels, in Marsal. This exceptional product is the result of an innovative and intriguing idea created by two companies Illva Saronno and Cantine Florio, where the Duca di Salaparuta wines are produced: Corvo and Florio, and today […]

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“Pleasant aggressivity” is the fil rouge of the new FENDI Resort 2016 Collection. Thought for a feminine yet sharp woman. Where a bold appearance hides a gentle smile.The Sterlizia (Bird of Paradise) flower, after making its first appearance on the Fall/Winter 2015-16 fashion show catwalk, really starts it all! A very feminine yet graphic stylistic […]

Giada Capri pants for Summer 2015

Giada presents a new interpretation of the summer silhouette par excellence, the Capri pants. With its essential lines, this garment is the maximum expression of Italian tailoring and femininity.Realized in fine fabrics like shantung or silk satin, and presented in two versions: stretch and wide. The Capri pants are inspired by the refined and casual style […]

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Mattioli jewels inspired by Arcimboldo

When art inspires jewelry, the “Arcimboldo Primavera” collection is born, a line of exquisite creations designed by Licia Mattioli. Investigation of nature, decorativism and the visionary mind of one of the most representative artist of Italian Renaissance: Arcimboldo. And a tribute to Expo as well, whose macot “Foody” is a mini stylized Arcimboldo. Inspired by […]


Fornasetti designs XILO1934 parquet

Three new collections: Musciarabia, Lost and Found, and Nicchie, make unique every square inch of your floor. Gio Ponti defined Piero Fornasetti “a real Italian”, for his works preserving a glorious Italian tradition. His creations span across all fields fabrics and fashion glassware and metals lacquers and porcelain, theatre and great exhibitions.  Musciarabia collection is inspired […]


Umberto Bilancioni, Made in Italy style for men

“An indispensable showcase for international visibility”. Umberto Bilancioni chose Via Verri, 2 as location for his first mono-brand boutique. The Milanese store,  together with the one in Moscow, Dubai and Baku, is a strategic point for international retail expansion. The space is characterized by the natural nuances of cherry essence and American oak, and reflects the […]