Bridge from Italy to Japan: Anteprima

Established in Milan since 1993 by Japanese designer Izumi Ogino, Anteprima Fashion House holds to contemporary chic minimalism in womenswear production. Among the most famous and representative Made in Italy brands, Anteprima’s style was widely appreciated at last Milan’s Fashion Week edition. Anteprima “Mod Nouveau” Fall/Winter 2016 ready to wear collection, renders the epitome of sophistication with a rigorously tailored made in Italy structure, in pair with -absolute delicate- the simplicity of design.

Tracing an ideal meeting point between Italy and Japan – as in an old, successful long distance grand romance – the collection creates a fruitful synergy in embracing both countries most loved motifs, with a touch of inspiration from the ‘60s inserted in this fashion formula for the Season. Aseptic whites and neutral blacks, sober greens, and charismatic purples are the main – bold- colors for this collection. Stylized roses – the key print motif – the only concession to ornaments, appearing on shirts and midi dresses in a unintrusive way, to keep Ogino’s essential, effortless style intact. To reinforce the vintage flavor, the classic palazzo pants and graphic stamped shirtdresses, easily paired with accessories in white, black or gold.

Anteprima brand, available in many stores across the globe, also boasts the production of the famous Wirebag, an icon of the House since 1998.  


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