Just as any startup, Silvercar needs all the help it can get to become as visible as possible, that’s why they have chosen ‘car rental that doesn’t suck‘ as their motto.

But what is Silvercar’s pledge to its customers? To revolutionise the car rental world by approaching it from the only viable angle: by providing an app catering for those who prefer to avoid the general public, that enables its users to easily book a top-of-the-range vehicle in what has been described as a cross between luxury car sharing and premium car hire service.

Download the app and book your Audi A4s, it’s as simple as that. Silvercar owns a whole fleet of vehicles that comes straight out of Ingolstadt, all of the same model and slick metallic grey colour. Just collect the car where and when you need it, use it and leave it where you want. No papers to sign, no time-wasting procedures, no dirty ashtrays: all you need is a credit card and an email on your smartphone confirming the booking.

If it was ever to reach Italy, this service is not likely to go down well with taxi drivers, as it happened not long ago in Uber. But despite the controversies, Silvercar seems to be achieving remarkable results in the US and, just like in the Radiohead song, they promise ‘No Surprises’ (apart from the unexpected on-board wifi connection included free of charge in the rental price!).

But how much does the service cost? Well, with Silvercar there’s no such thing as a fixed price, the best way to find out is to download the app and use it next time you’re in LA.

Info: Silvercar