Audi drives forward at Ces 2015

Even today, many customers view their car as more than just a vehicle – it is a “mobile device”. Audi drives forward networking of its models both inside and outside the car. At CES, Audi presents a wide range of innovations in the technology fields of controls and displays, infotainment, connectivity and lighting technology, in driver assistance systems and in piloted driving. The era of automated driving cars is nearly upon us, and soon no driver will be needed not even for parking. Audi’s new hardware and software solutions are flexible and intelligent, and they provide added operating comfort. Take the new Audi TT and Audi Q7: here, all the driver needs to do is to issue the voice command “take me to the nearest pizzeria” and the navigation system immediately will display the corresponding route. Audi connect, a rich portfolio of networked applications, also offers new solutions, the driver can use a smartphone to link up with the software environment of Apple Car Play and Android Auto, providing also access to Napster’s and Aupeo!’s music worlds Technology simplifying life, on the road as well. The brand recently showed how much emotional appeal this can have when the driverless Audi RS 7 ‘piloted driving’ concept raced around Hockenheim speedway at a top speed of 240 km/h. Audi presented four spectacular cars in Las Vegas: the standard TT Roadster, RS 7 Sportback and R8 LMX as well as the Audi prologue piloted driving showcar, which was purpose-built for CES.


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