Blumarine romantic imaginary

Blumarine Fall/Winter 2015-16 campaign reinterprets the brand’s fine femininity and its romantic spirit with a graphic and dreamlike point of view. Hollie-May Saker is the protagonist of this shooting, made by Camilla Akrans in Paris. The main theme takes inspiration from a new romantic imagination, suspended between the sky and the earth. It is a dream atmosphere where the black setting is softened by the delicate flowers, which are the quintessential element of the Blumarine’s beauty, blooming unexpectedly like in a painting.

The light reflects on the mirrors to underline the rich and sparkle embroideries and the texture of the dresses. The message is classic and edgy at the same time: personality before rules. Evoking Baby Jane Holzer during the Factory years.


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