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L.B.M.1911 new opening

L.B.M.1911, the Mantuan brand, has chosen the luxury and exclusive allure of Via della Spiga as its starting point for retail expansion. The boutique, located at number 30 of one of Milan most prestigious shopping streets, occupies approximately 150 square meters spread out over two floors. The interior design is based on the concept of a contemporary Urban Jungle inspired by the atmospheres of New York, São Paulo and Berlin. Like in these metropolises, the flora coexists in harmony with the concrete of the city.

Vintage furniture items (some belong to the Bianchi family, suggesting a continuum with the company’s hundred-year history and its new image) are mixed with accents of contemporary design. The project, curated by architect Paolo Giachi, represents a harmonious merging of past and present. It is the ideal setting for presenting the L.B.M. 1911 collections that are thoroughly developed and exclusively selected for the Milanese store. In this new setting, L.B.M.1911 becomes a total look brand, with products ranging from knitwear to shirts and accessories such as bags, shoes and scarves. Accessories and garments are showcased, French style, among plants leaning on displays made with black metal pipes and wooden boards.


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