Meissen Couture Joaillerie, contemporary expression of discreet luxury with three centuries of history, owned by the family Royal Manufactury Meissen, presented at Baselworld 2015 the cruise collection “Mystery Rivieres”, created with the famous Meissen Gem Emerald cut, Drops and Princess, and realized in all the colors of the sea world. The famous “Royal Blossom Collection” has been proposed in mother-of-pearl and jet – the oriental origin ancient natural gemstone, also known as ‘black amber’, which characterized Meissen Couture Joaillerie debut in the jewelry world. These collections consolidate the strengths of Meissen Couture Joaillerie and enhance the brand valueand its harmonious and precious development in all theMeissen Couture 1710 lines. At Baselworld, Meissen has also presented an absolute novelty: a new sale concept, the luxurious shop-in-shop, which combines a selection of fine jewelry, watches, writing instruments, silk and leather accessories, and porcelain objects. The new solution will offer a unique experience of Meissen luxury and lifestyle, also thought for boutiques, which usually have limited space available. The goal is to satisfy the jewelers and partners’ request of being part of the Brand international distribution network.   

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