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Moncler presents Love Factory…

A celebration of the magic and the driving force that is love, of its eternal beauty and energy, alongside a coral performance representing the world of sport: a world built and experienced around profound passion and utter dedication. This is the message for the event which will be presenting the Moncler Grenoble F/W 2015-2016 collection under the evocative banner of “Love Factory”. A performance that took place in NYC on February 14th in the bright premises of the Duggal Greenhouse, a renovated industrial construction overlooking the Hudson in Brooklyn. It is a clean, powerful motion interwoven with delight. A fully-fledged “Hymne à l’Amour”, a magnificent ritual of sharing charged with symbolic and emotive effects, shot through with countless feelings whilst also being dedicated to unbridled fun. In the vast central hall of Duggal House, an enormous box-shaped heart, a macroscopic romantic and tongue-in-cheek chocolate box of deliberate pop inspiration is to be set in the middle of the audience stands. The box will, of course, be red, a vivid crimson as vibrant as passion itself. When the lid opens it will reveal surprising contents: 25 couples – there is even a young bride and groom – who will be lifted from their bed by a hydraulic piston, each of which portraying a different winter sports discipline.



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