European preview and new concept store for Stella McCartney.

The British designer has chosen Milan as location for the follow up of the official launch of her S/S 2015 women’s resort collection, which debuted last June in new York. Fashion, but also nature and design in line with the McCartney aestethic taste as the exclusive party – attended by friends and VIP guests including Patricia Urquiola, Steven Tyler (Aerosmith) and Ashkenazi – was held at the remarkable Orto Botanico (Botanic Gardens) in Milan, Italy.

The new concept store follows the opening of a boutique in via Santo Spirito (launched five years ago) as part of a strategy that envisages the introduction of several other points of sale around the Italian peninsula.

Dad Paul will be so proud.

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