Gherardini, a journey through time

A surreal atmosphere, immersed in the fumes of a railway station suspended in time, is the background of Gherardini Fall/Winter 2015-16 campaign’s images. Winterland is a journey towards Northern lands, where winter is more rigid with polar temperatures: at night, among black locomotives, in the cold of past times stations, the iconic Annika, Ivanka, Zarina, Signe Marie stand out. Bags inspired by an ideal journey in the Norwegian fjords and Siberian tundra, evoking the severity and splendor of Russian architecture.

Among suggestive reflections of artificial light, the steel wagons and tracks and the rough wooden seats emphasize the minimal and sophisticated style of the striking textured Gherardini Fall/Winter collection: a subtle fusion of leathers, décors and graphic elements in a new color palette of both cold and warm shades.The setting of the campaign celebrating the 130th anniversary of the Florentine Maison, becomes a metaphor of a journey beyond time, a symbol of a brand with strong roots in the past but always moving towards an infinite horizon in the future.


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