To celebrate the opening of his new London boutique, fashion brand Fendi has launched an initiative to promote Kids Company, a British charity that since 1996 works to support children from London’s and Bristol’s poorest neighborhoods.

The iconic Peekaboo bag is the star of this project, a cult model which, in this occasion, was subjected to a radical makeover. In fact, Fendi has asked ten world-renowned celebrities to roll their sleeves up and decorate the Peekaboo bags in tune with the motto ‘Nothing is impossible’.

Created together with accessories creative director Silvia Venturini Fendi, the ten bags are now showcased at the new flagship store in New Bond Street, London, and they can be purchased through an online auction open until May 30, 2014 on a website that has been set up for the occasion.

The whole proceeds will be donated to Kids Company. Cara DelevingneAdele andGwyneth Paltrow are some of the celebrities and amateur designers that have been supporting the initiative by decorating the bags.

Time to check out our gallery, where each bag has been associated with the person who has created it. Can you recognize them all?

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