In June 3^rd, Serapian will open its new flagship store in Beverly Hills, inaugurated in April with a soft opening. The new 100 sq m store is located on Rodeo Drive,  a classic shopping focus for fashion and luxury, and will embody all the characteristics of the brand’s new retail concept, as designed by Laboratorio 83.  The space combines the traditional and the contemporary by using special furnishings, strictly Made in Italy, featuring noble materials like walnut, brass and crystal glass, in elegant chromatic interaction with the gold and chiaroscuro elements on the walls, thus creating intimacy and warmth. The open-space layout is designed to accommodate all the models in the collection and also features a personalization area, a cozy ambience with wood paneled walls, soft fitted carpeting and leather seating, where customers can have their initials engraved on their purchases. 

This US opening drives up Serapian’s single-brand network to eight points of sale: two in Milan and one each in Venice, Rome, Taormina, Moscow, Hong Kong, Doha (opening soon) and Los Angeles. The brand has also inaugurated its shoponline: serapian.com. It is distributed in the wholesale channel in 25 countries, through around 100 multi-brands stores, such as Rinascente in Milan, Luisa Via Roma, Barney’s in New York, Harrods in London, Takashimaya and Isetan in Japan and Tsum in Moscow, as well as Net-à-Porter in the online segment. 

it.serapian.com