Giada presents the new spring summer campaign
Giada presents the new Spring/Summer 2015 advertising campaign, a total eclipse taking contrasts to extreme. The black&white images of the collection, shot by the photographic duo Inez & Vinoodh, featuring the beautiful Sasha Pivovarova, express the rigorous, minimalist and sophisticated style of Giada woman. A surreal and contemporary ambiance, black and white shades, highlight the essential forms and clear lines of the collection pieces. The brand is distinguished by the apparent simplicity of basic items, which hide in shiny satin fabrics and tailor a product of haute couture. Giada grows stronger as Italian excellence in the world. Especially with a new mega store opening in central Shanghai Westgate Mall and the collaboration with Gabriele Colangelo as new Creative Director.