Italia Independent glorify Italian bests in the new spring/summer 2015
Never change a winning horse. For the third season Italia Independent entrusts Independent Ideas (creative agency of the Group)the task of creating the new ADV campaign for the Spring/Summer 2015 eyewear collection, this time focused on arts and crafts that have made Italy famous in the world. Pierpaolo Ferrari, world renowned photographer and artist, together with Alberto Zanetti accepted the challenge of capturing in images the Brand’s concept core, with that distinctive irony trademark of their creations. After the more innovative designs of the previous seasons, Italia Independent celebrates Italian values, art and craft productions known and appreciated all over the world, that “Know how” that enriches the traditional meaning of “Made in Italy”. Techniques and creativity, precision and talent: those are the qualities promoted by Italia Independent new collection. “Italian Portraits, Italian arts and crafts”, this is the concept of the new campaign: the shots portray figures emblematic of these distinctive Italian skills, well known and easy to recognize: a chef, a designer, an orchestral director , a photographer, a director, an actress, a fashion designer, an architect up to a Formula 1 engineer.