For the tenth time in a row, the Hurun Research Institute as again released this year a report that highlights Chinese consumers’ tastes and passions.

The Institute’s China Luxury Consumer Survey 2014 is rich with numbers, data and statistics that will help big brands and dealers alike to understand the aesthetic taste of billionaires from the Far East. A true benchmark recognised and studied all around the world, the report lists all the brands  that rich Chinese can’t do without. Let’s discover together the winners for each category.

Best Jewelry, Cartier

Best Accessories, Hermès

Best watches, Patek Philippe

Best Super Luxury Executive Car, Rolls Royce Phantom

Best Luxury SUV, Audi Q7

Best Supercar, Lamborghini LP700-4 Aventdor

Best Yacht Brand, Ferretti

Mid-Size Business Jet Best New Arrival, Embraer Legacy 550

Best Cigar Brand, Davidoff

Best Domestic Private Bank, China Merchants Bank

Best International Luxury Destination,Australia

Best Furniture, Davinci

Supercar Best New Arrival, Aston Martin Vanquish

Best Fashion Label For Men, Armani

Find out more about the categories mentioned in the report at this link.