Located in the heart of Florence’s luxury shopping district, in Via Tornabuoni to be more exact, the new Dior boutique offers a refined, cosy and intimate environment.

The store represents the maison’s will to celebrate its heritage made of elegance and innovation and delivers a feeling of being inside the house of Monsieur Dior himself, surrounded by comfortable sofas, intimate private rooms, refined design elements and artwork by Rob Wynn.

The store, created by architect Peter Marino, is divided in two levels and hosts the designer’s women and accessories collections.

Suggestive interiors, exclusive pieces, refined materials and high-impact areas whose decors reflect the quintessence of french aesthetic, the store is also embellished with florentine vaults featuring traditional red bricks, restored and protected by a delicate plaster coating.

From pearl grey – one of the couturier‘s favourite hues –  that comes alive on the ground floor, to the mirrored walls with wooden details and the silk velvet curtains of the first floor, the shop alternates moments of discovery, reflection and intimacy, essential to deliver a top luxury shopping experience, unique in its kind.

Photo: courtesy Press Office