Combining the comfort of shopping online and the accurate work of a real tailor. This is the innovative idea of Simone Maggi and Riccardo Schiavotto, among the founders of Lanieri, an online business selling 100% Italian made-to-measure suits. A modern vision to offer the old-school tailoring elegance and quality. A style advisor will come to you wherever you happens to be, to show a wide selection of fine Italian fabrics and make your first suit. Measurements will be saved to your profile online where you can choose from many accessories and styles to completely personalize your suit. Traditional made-to-measure tailoring  adapted to meet the needs of modern men; an innovative digital solution to save time. You can choose from an enormous variety of the finest Italian fabrics: Biella wools, Mantero silks and Albini cottons, the beauty of preciousness, attention to details and 100% Made in Italy. A great range of menswear available for a complete wardrobe: suits, ties, scarves, blazers and shirts. Every piece will be delivered directly to your house in few weeks. Although Lanieri started out as a solely internet-based brand, the business is now developing, jumping from the web to the real world, in the form of pop-up shops. They begun the campaign in Milan, fashion capitol, and moved to London offering customers an off-line experience, they can speak with the founders and rifle through samples. In particular,  for international guests visiting Milan the pop-up shop offers a ‘2.0’ tailor: a 3D body scanner will come to the fitting room, scan your body and take your exact measurements in few seconds, thanks to an infrared system. Then the 3D figure of your body will be kept on file for any future purchases. Choose your perfect tailored suit with a click is never been easier.

www.lanieri.com