Seletti presents Industry Garden Collection by Studio Job
Seletti has chose to transform the courtyard of Casa Rossi, a historical Milanese residence of the late 19th century, into a secret garden for a night. Seletti meets Studio Job through an unexpected project that integrates the accessible design of the Italian brand to the unmistakable style of the creative duo from Antwerp and Amsterdam. The result is Industry Garden Collection, an aesthetically valuable and creative collection for the outdoors, presented at Fuorisalone 2015 as part of “5 VIE art + design”, supported by the Municipality of Milan. The presentation in Corso Magenta is part of the Seletti events that every year have their base in Piazza Affari. In the shadow of L.O.V.E., the iconic work of Maurizio Cattelan, the brand presented a new version of the Souvenir of Milan, that has been sold in exclusive at the street stands in the square between April 14 and 19. Souvenir of Milan confirmed the affinity of Seletti with Maurizio Cattelan and Pierpaolo Ferrari, whose collaboration created “Seletti wears Toiletpaper “, the highly successful line of house ware products sold all around the world.
Seletti will also attend the Milan Design Week with a boot at Euroluce – pavilion 13, stand E02 – which will host all the new seasonal products, as the Monkey Lamp by Raimondi Malerba, shown in preview during Maison&Objet, and the bestselling lightning from its catalogue, as the bright letters called Neon Art. Also the collaboration with Diesel is confirmed through some addition to Cosmic, a table top collection winner of numerous awards. An important section of the trend setting Diesel Living stand – pavilion 16, A 35 – will be dedicated to the products made together with Seletti. A cutting-edge project anticipating the trends from Milan Design Week.