Boss with Jason Wu
For the new Fall/Winter 2015/16 ad campaign, Jason Wu, Boss artistic director, is permeated by a Berlin attitude and an industrial mood featuring artists Clément Chabernaud and Edie Campbell. The campaign is photographed by Inez van Lamsweerde and Vinoodh Matadin, with movement direction by Stephen Galloway. The resulting images capture a striking sense of motion and energy within a dramatic set constructed from layers of anthracite felt. The Menswear and Womenswear collections tell one story, grounded in a reduced color palette of black, red, camel and gray. The choice of models was key to explore that extremely modern refinement that is alsothe essence of an iconic brand.
