Diamond King Laurence Graff conquers Milano

Diamonds are forever. And the precious diamond creations by Laurence Graff are… forever and ever! Your breath will be taken away as soon as you step into Mercury, the luxury area of Rinascente department store reserved to jewelry and precious watches, and check out Graff’s corner. Diamond King Laurence Graff sells dreams to wear, and his life itself is a dream come true.

After dropping out of school at age 14, he started as a jeweler’s apprentice in London’s Hatton Garden. His job was… scrubbing toilets. It was 1955. In 1960 he established the Graff Diamonds Company, and in 2013 he was appointed as an Officer of the Order of the British Empire by Queen Elizabeth, in recognition for his services to the jewelry industry. Now he operates at the top of the diamond jewelry market with more than 60 stores around the world. With a net worth of $5 billion, Laurence Graff is one the wealthiest jewelers in England as well the world.

Just take a look at the amazing creations on display at Mercury, and you’ll feel like the Sultan of Brunei Hassanal Bolkiah, the very first of a long list of super VIP clients that only want Graff for their most precious jewels. And don’t procrastinate going to Mercury at Rinascente and paying Graff a visit! You might risk that a customers like Prince Turki bin Abdul Aziz gets there before you, then you’ll leave empty handed. A few years ago, Graff recalled, the Prince visited the London shop and, not capable of making a decision between all those pieces of precious jewelry, purchased everything that was available including a 14 karat diamond ring.

Arab princes do not impress you? So, who do you think made the shiniest jewels of Elizabeth Taylor? And who signs the diamond creation of Oprah Winfrey? Not enough? Ok. Then guess whose jewels will be going at the White House in January? Yes, you are right, the newly elected President of the United States Donald Trump is one of Graff long time customers. Since its beginning, in 1960, Graff devoted himself to the search for excellence and innovation in the diamond industry. All his creations are unique pieces created so that they cannot be copied without the secrets of Graff know-how.

His achievements in the diamond industry are too many to count. His successful attempt at improving the color and the clarity of one of the best diamonds in the world, the Wittelsbach, by cutting and polishing it once more, gave him the honor of renaming the historic gem that now is known as Wittelsbach-Graff Diamond. Just to make it clear… critics have compared this with an attempt to make the Mona Lisa prettier. But this is nothing compared to what Santa Graff made for this Christmas! One super lucky (and loved) woman in the world will receive the Venus, the largest heart-shaped diamond of its kind in the world.

At 118.78 karats, the Venus Diamond is an incredible stone, and not only because the shape symbolizes love, but because the heart shape is also one of the most complicated shapes to get right.

And the size of this stone made it necessary for Graff to create special tools to achieve symmetry without fracturing the gem. If you are in New York, Amsterdam, Paris, Hong Kong … (we can’t name all 60 Graff locations, sorry) and now, at last, if you are in Milan, you should pay Graff a visit. But make sure to have your sunglasses at hands reach, or you might be dazzled by the light of Graff pure diamonds, and you need to see to admire his incredible masterpieces!

You can start “training” your eyes by looking at the selection MFM made just for you.

Girls, are you ready to meet your new best friend?


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