Versace and the New Expression
Versace Fall/Winter 2015 campaign is the expression of the fresh attitude that is iconic Versace to the core. The women’s campaign stars Karlie Kloss, Caroline Trentini and Lexi Boling, bringing together the strong and sophisticated side of Versace with the provocative and revolutionary. Primary colors dominate, alongside the introduction of #GREEK, the new Versace motif.
The letters of Versace playfully decorate clothing, as if remixed by a DJ. The images were shot by Mert Alas & Marcus Piggott under the artistic direction of Donatella Versace, with the models on scaffolding to echo the FW15 catwalk backdrop. The menswear campaign focuses on the strength and attitude of the Versace man. The models River Viiperi, Oliver Stummvoll and Alessio Pozzi wear pieces that show off the athletic Versace tailored silhouette. The set is striking and simple, just a ladder and concrete wall, with all the attention on the luxury and energy of the clothing.
