Much successful activity<\/h2>\n
in 2009 saw Dana ready to create her own millinery label, the palindromic Yesey, now a well known brand. After three successful decades in the trade, rather than industrialize her production, Dana has stayed true to using much-loved traditional artisan techniques. So today as yesterday her hats are entirely hand made in Italy, mostly from natural felt or straw, steam-shaped on wooden blocks and hand-sewn to requirements.<\/p>\n
A unique collection<\/h2>\n
Dana’s creative passion is constantly renewed in her laboratory, which hosts the largest word collection of “wooden heads”, inherited from the ancient Milanese company of the Passerini family, a centuries-old tradition that now lives on in Yesey’s creations. Today, like yesterday, all Yesey hats are entirely handmade, mostly in natural felt or straw, steam-molded on wooden blocks, and hand-sewn.<\/p>\n
Limited edition Rare and precious stock fabrics<\/h2>\n
from historic milliners inspire Yesey\u2019s one-off pieces of bespoke and limited edition headware. Her most recent work includes a capsule collection for the footwear brand Fiorentini+Baker. Dana\u2019s creative passion is constantly refreshed in her ideal workshop, its walls surrounded by a stunning one-of-a-kind historic wooden-block collection. The brand workshop and show room is located in Bologna, but Yesey hats can be either purchased from the brand\u2019s online store and boutiques internationally.<\/p>\n
![\"\"](\"https:\/\/www.mfm.it\/wp-content\/uploads\/2022\/04\/Tralux-Savana-copia.jpeg\")
YESEY-Tralux savana<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
A multi-ethnic creative mix There was a high expectation for the spring-summer collection of Yesey, an artisan headwear company, which, over the years, has established itself as a reference brand in the world of high fashion. Born from the ashes of a Bolognese artisan workshop, Yesey was created in 2009 by milliner and creative Dana […]<\/p>\n","protected":false},"author":46,"featured_media":80218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7026],"tags":[8725,8367,9071,9077,9075,9074,9072,9073,8089,8731,9076],"class_list":["post-80251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style-category","tag-collezione-en","tag-eccellenza-italiana-en","tag-fashion-en","tag-hats","tag-haute-couture-en-2","tag-haute-couture-en","tag-limited-edition-en","tag-luxury-en","tag-made-in-italy-en","tag-mfm-en","tag-yesey-en"],"yoast_head":"\n