{"id":43863,"date":"2020-01-17T11:08:22","date_gmt":"2020-01-17T10:08:22","guid":{"rendered":"https:\/\/www.mfm.it\/uncategorized\/alta-gioielleria-e-sinuose-geometrie-per-la-designer-avell-lenttan\/"},"modified":"2020-01-24T23:36:17","modified_gmt":"2020-01-24T22:36:17","slug":"top-jewelry-and-sinuous-geometries-for-the-designer-avel-lenttan","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/deluxe-category\/top-jewelry-and-sinuous-geometries-for-the-designer-avel-lenttan\/","title":{"rendered":"Top jewelry and sinuous geometries for the designer Avel Lenttan"},"content":{"rendered":"<h2>The presentation at the Savini Caff\u00e8 Lounge of Milano<\/h2>\n<p>Eclectic and creative, with a passion for design, art and Italian excellence, she has dedicated herself to perfecting two <strong>rich and complex collections <\/strong>of jewels, by presenting\u00a0 her <strong>new brand <\/strong>to guests and journalists. Avel, precise and a perfectionist, has an infinite love of details. This is where her research started off from, going from the gifted hands of Italian master goldsmiths to the choice of valuable quality materials.<\/p>\n<h2>Travels, experiences, curiosities and passion of Made in Italy<\/h2>\n<p>Her creative motivation she has been pursuing for years, the result of experiences in travel, rich in spirituality, together with curiosity and a desire for research and opening up to the exclusive style of the world of precious stones. She continuously discovers new things to appreciate and search out, as well as distinctive aesthetics. Her collections are dynamic and changing, like her personality.<\/p>\n<h2>International precision and Italian creativity<\/h2>\n<p>An exclusive event at the prestigious Savini Caff\u00e8 Lounge, with many friends and <strong>Italian and International <\/strong>famous names from fashion, design and top jewelry. In the course of the evening, some pieces which are part of her vast collection were on show. The designer loves Italian taste and style, and thanks to her search for perfection, realization of the jewels has been distributed in three production areas on the Italian territory, choosing laboratories with over <strong>80 years\u2019 experience in the goldsmithing sector<\/strong>. The advanced process of digital prototyping makes it possible to partially automate the creation of the jewels, which therefore become the result of a semi-industrial production process, while maintaining the traditional \u201c<strong>Made in Italy<\/strong>\u201c craftsmanship<\/p>\n<h2>The unique \u201cMirror\u201d creations in gold, stones and pav\u00e9 of diamonds.<\/h2>\n<p>In the Lounge area, guests were delighted to see an exclusive preview of the new creations. The star of the event was the first collection of <strong>\u201cMirror\u201d<\/strong> jewels, which can be bought online on a new e-commerce website. The creativity starts off from the triangle, which is the motif chosen as the icon of the <strong>Mirror<\/strong> collection. A unique and fascinating geometric figure, without diagonals and with the least number of sides. Its aesthetics are oriented towards essence. The triangle is a symbol imbued with esoteric mystery that has always fascinated populations and cultures in the whole world.<\/p>\n<h2>A young, rapidly developing company<\/h2>\n<p>Created in 2018, <strong>Avel Lenttan<\/strong>\u2019s company<strong> has given itself important goals <\/strong>and at present projects, produces and delivers luxury jewels for women and men in the whole world. A catalogue of over <strong>300 products <\/strong>for the jewels signed Avel Lenttan, which are offered in two main collections with different target segments and prices: the <strong>\u201cMirror\u201d <\/strong>collection is more refined than the <strong>\u201cDove Vai\u201d <\/strong>collection, which is for younger buyers.<\/p>\n<h2>Three lines of expression<\/h2>\n<p>Both collections have three lines of expression for the jewels, from just the presence of gold and of the precious stones, to the settings with diamonds, up to the <strong>full pav\u00e9 of diamonds<\/strong>. Gold is the common denominator of all the jewels, in the variations of <strong>pink gold, yellow gold and white gold<\/strong>. The stars of the <strong>Anniversary <\/strong>collection and of the <strong>M e T collections <\/strong>are the diamonds, shiny and pure, that make them precious. Launch of the Uomo collection is forecast for <strong>March 2020<\/strong>.<\/p>\n<h2>A new creative concept<\/h2>\n<p><strong>Avel Lenttan <\/strong>is a brand with a creative concept and thousands of aspects. It unites Italian style with an international dimension and offers itself to the foreign market, with a new \u00a0<strong>e-commerce website <\/strong>as its main sales channel. The particularity and uniqueness of the jewels offered is concentrated on the possibility of the <strong>jewel being created directly by the buyer, <\/strong>who chooses the type of gold and of the stones, as he\/she buys it with the assistance of a viewer.<\/p>\n<h2>The brand\u2019s distinctive character<\/h2>\n<p>The innovation inherent in the production and product itself is the defining character of the brand, which, with its multi-discipline soul, is able to cover the whole creative and production cycle, from the initial blueprints to the sale of the finished product. The company has concentrated on the model of business innovation, which unites digitalization, <strong>IoT, blockchain, original design and rapid prototyping, 4.0 technological innovation. <\/strong><\/p>\n<div id=\"attachment_43610\" style=\"width: 783px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43610\" class=\"wp-image-43610 size-large\" src=\"https:\/\/www.mfm.it\/wp-content\/uploads\/2020\/01\/2019-12-12-19.56.55-773x1030.jpeg\" alt=\"\" width=\"773\" height=\"1030\" srcset=\"https:\/\/www.mfm.it\/wp-content\/uploads\/2020\/01\/2019-12-12-19.56.55-773x1030.jpeg 773w, https:\/\/www.mfm.it\/wp-content\/uploads\/2020\/01\/2019-12-12-19.56.55-225x300.jpeg 225w, https:\/\/www.mfm.it\/wp-content\/uploads\/2020\/01\/2019-12-12-19.56.55-768x1024.jpeg 768w, https:\/\/www.mfm.it\/wp-content\/uploads\/2020\/01\/2019-12-12-19.56.55-529x705.jpeg 529w, https:\/\/www.mfm.it\/wp-content\/uploads\/2020\/01\/2019-12-12-19.56.55-450x600.jpeg 450w, https:\/\/www.mfm.it\/wp-content\/uploads\/2020\/01\/2019-12-12-19.56.55.jpeg 960w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><p id=\"caption-attachment-43610\" class=\"wp-caption-text\">AVEL LENTTAN<\/p><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The presentation at the Savini Caff\u00e8 Lounge of Milano Eclectic and creative, with a passion for design, art and Italian excellence, she has dedicated herself to perfecting two rich and complex collections of jewels, by presenting\u00a0 her new brand to guests and journalists. Avel, precise and a perfectionist, has an infinite love of details. This [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":43613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7018],"tags":[8724,1526,7196,8727,9181,1331,9073,8733,8734,8732],"class_list":["post-43863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deluxe-category","tag-avel-lenttan-en","tag-collection","tag-diamonds-en","tag-evento-luxury-en","tag-italian-excellence-en","tag-jewelry","tag-luxury-en","tag-luxury-jewels","tag-new-luxury-brand","tag-savini-lounge-milano-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top jewelry and sinuous geometries for the designer Avel Lenttan<\/title>\n<meta name=\"description\" content=\"We spent a month of December which was certainly brilliant and full of events. 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