{"id":42191,"date":"2019-05-23T01:35:18","date_gmt":"2019-05-22T23:35:18","guid":{"rendered":"https:\/\/www.mfm.it\/uncategorized\/ganci-a-milano-larte-di-creare-capolavori-in-argento\/"},"modified":"2019-05-30T23:58:00","modified_gmt":"2019-05-30T21:58:00","slug":"ganci-milans-best-silver-craftmanship-boutique","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/deluxe-category\/ganci-milans-best-silver-craftmanship-boutique\/","title":{"rendered":"Ganci: Milan\u2019s best silver craftmanship boutique"},"content":{"rendered":"<h2>Ganci: silver craftsmanship since 1929<\/h2>\n<p>We meet up with <strong>Giovanna Morandino,<\/strong> this family tradition began tre generations ago. It was wisely and carefuly passed on since 1929 and now Giovanna runs the family business together with her three brothers <strong>Giuseppe, Giorgio e Gianluca<\/strong>.<\/p>\n<h2>Giuseppe Morandino<\/h2>\n<p><strong>Carmelo<\/strong><strong>\u00a0<\/strong><a href=\"http:\/\/www.ganciargenterie.com\/#home-slider\"><strong>Ganci<\/strong><\/a>\u00a0establishes the company in <strong>1926<\/strong>. The family business was taken over by <strong>Giuseppe Morandino, Carmelo\u2019s grandson, <\/strong>in <strong>1960<\/strong>.<em>As Giovanna shows us the boutique, she illustrates us the antique Ganci family stamp, the Ganci surname is clearly there since the 1920s. Giovanna explains us that her grandfather used to plate fountain pens for prestigious brands such as <\/em><strong>Aurora, Parker <\/strong><em>and many more. He decided to open up and invest by producing and manifacturing precious silver<\/em>\u00a0objects. The idea revealed itself to be an excellent one.<\/p>\n<h2>Made in Italy Luxury Craftsmanship<\/h2>\n<p>Trays, goblets, vases, boxes, plates and lamps, everything made in pure and crafted silver. The Ganci family is also well-know for some ancient manufacturing processes using chisels, carving and subsoiling. An e-commerce trade would not be appropriate for this kind of business. Objects are too preciouse and refined to be evaluted from a simple high definition image. Clients must view each piece in person. Ganci can produce unique and commissioned objects entirely hand made in our laboratories. We do have contacts with some of the best designers, but we prefer dealing personally with our clients in order to understand better their requests and needs.<\/p>\n<h2>Fashion changes, silver remains<\/h2>\n<p>We ask how silver trading changed in the last ten years and we are told that the business still works, but only as a niche market. A silver objet is now a prestigious, tailor made gift. In Italy silver traders are nowadys very few. Ganci tried to mantain high standards and to open up to new foreign markets: <strong>France, Switzerland, U.S.A, China and the Middle East. <\/strong><\/p>\n<h2>Silver, marble and design<\/h2>\n<p><em>To involve a a younger target, Ganci decided to open up to new trends such as product customazation. During the past <strong>Milan Design Week<\/strong>the biggest <strong>hand painted Koran <\/strong>was realizedwith precious metals covers. Next important date? Partecipate to Hong Kong\u2019s jewellery trade show.<\/em><\/p>\n<div id=\"attachment_42058\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42058\" class=\"wp-image-42058 size-full\" src=\"https:\/\/www.mfm.it\/wp-content\/uploads\/2019\/05\/1.jpeg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.mfm.it\/wp-content\/uploads\/2019\/05\/1.jpeg 1280w, https:\/\/www.mfm.it\/wp-content\/uploads\/2019\/05\/1-300x200.jpeg 300w, https:\/\/www.mfm.it\/wp-content\/uploads\/2019\/05\/1-768x512.jpeg 768w, https:\/\/www.mfm.it\/wp-content\/uploads\/2019\/05\/1-1030x687.jpeg 1030w, https:\/\/www.mfm.it\/wp-content\/uploads\/2019\/05\/1-705x470.jpeg 705w, https:\/\/www.mfm.it\/wp-content\/uploads\/2019\/05\/1-450x300.jpeg 450w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><p id=\"caption-attachment-42058\" class=\"wp-caption-text\">GANCI ARGENTERIE-Famiglia Morandino<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ganci: silver craftsmanship since 1929 We meet up with Giovanna Morandino, this family tradition began tre generations ago. It was wisely and carefuly passed on since 1929 and now Giovanna runs the family business together with her three brothers Giuseppe, Giorgio e Gianluca. Giuseppe Morandino Carmelo\u00a0Ganci\u00a0establishes the company in 1926. The family business was taken [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":42061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7018],"tags":[8464,8466,8473,8472,8468,8470,3077,8077,8471],"class_list":["post-42191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deluxe-category","tag-agentieri-a-milano-en","tag-famiglia-morandino-en","tag-ganci-silver-craftsmanship","tag-giovanna-morandino","tag-hand-made-in-italy-en","tag-luxury-craftsmanship","tag-milan-design-week","tag-silver","tag-silver-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ganci: Milan\u2019s best silver craftmanship boutique<\/title>\n<meta name=\"description\" content=\"Silver PassionBack to my old passions, wisley spent.\u00a0Silvertakes me back to 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