{"id":28269,"date":"2015-06-01T14:24:55","date_gmt":"2015-06-01T14:24:55","guid":{"rendered":"http:\/\/www.mfm.it\/\/?p=28269"},"modified":"2015-06-01T14:25:12","modified_gmt":"2015-06-01T14:25:12","slug":"serapian-grand-opening","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/uncategorized\/serapian-grand-opening\/","title":{"rendered":"Serapian Grand Opening"},"content":{"rendered":"<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\">I<span style=\"font-family: 'book antiqua', palatino; font-size: medium;\">n June 3<sup>rd<\/sup>, <strong style=\"mso-bidi-font-weight: normal;\">Serapian <\/strong>will open its new flagship store in <em style=\"mso-bidi-font-style: normal;\">Beverly Hills<\/em>, inaugurated in April with a soft opening. <span style=\"color: black; background: white;\">The new 100 sq m store <\/span>is located on <em style=\"mso-bidi-font-style: normal;\">Rodeo Drive<\/em>, <span class=\"apple-converted-space\"><span style=\"color: black; background: white;\">&nbsp;<\/span><\/span><span style=\"color: black; background: white;\">a classic shopping focus for fashion and luxury, and will embody all the characteristics of the brand\u2019s new retail concept, as designed by Laboratorio 83. &nbsp;<\/span><\/span><\/span><span style=\"font-family: 'book antiqua', palatino; font-size: medium;\"><span style=\"line-height: 1.538em;\">The space combines the traditional and the contemporary by using special furnishings, strictly Made in Italy, featuring noble materials like walnut, brass and crystal glass, in elegant chromatic interaction with the gold and chiaroscuro elements on the walls, thus creating intimacy and warmth.&nbsp;<\/span><span style=\"line-height: 1.538em;\">The open-space layout is designed to accommodate all the models in the collection and also features a<\/span><span class=\"apple-converted-space\" style=\"line-height: 1.538em;\">&nbsp;<\/span><em style=\"line-height: 1.538em;\"><span style=\"border: 1pt none windowtext; padding: 0cm; font-style: normal;\">personalization area<\/span><\/em><span style=\"line-height: 1.538em;\">, a cozy ambience with wood paneled walls, soft fitted carpeting and leather seating, where customers can have their initials engraved on their purchases.&nbsp;<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'book antiqua', palatino; font-size: medium;\"><span style=\"line-height: 1.538em;\" lang=\"EN-US\">This US opening drives up <strong>Serapian\u2019s <\/strong>single-brand network to eight points of sale: two in Milan and one each in Venice, Rome, Taormina, Moscow, Hong Kong, <\/span><span style=\"line-height: 1.538em;\" lang=\"EN-US\">Doha (opening soon) and Los Angeles.<span class=\"apple-converted-space\">&nbsp;<\/span>The brand has also inaugurated its shoponline: serapian.com. It is distributed in the wholesale channel in 25 countries, through around 100 multi-brands stores, such as Rinascente in Milan, Luisa Via Roma, Barney\u2019s in New York, Harrods in London, Takashimaya and Isetan in Japan and Tsum in Moscow, as well as Net-\u00e0-Porter in the online segment.&nbsp;<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'book antiqua', palatino; font-size: medium;\"><a style=\"font-family: 'Lucida Grande', 'Lucida Sans Unicode', sans-serif; font-size: 13px; line-height: 1.538em;\" href=\"http:\/\/it.serapian.com\" target=\"_blank\"><span style=\"line-height: 1.538em;\">it.serapian.com<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In June 3rd, Serapian will open its new flagship store in Beverly Hills, inaugurated in April with a soft opening. The new 100 sq m store is located on Rodeo Drive, &nbsp;a classic shopping focus for fashion and luxury, and will embody all the characteristics of the brand\u2019s new retail concept, as designed by Laboratorio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[3804,41,3803,3806,2244,8089,549,131,64,3805],"class_list":["post-28269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-beverly-hills","tag-boutique","tag-flagship","tag-laboratorio-83","tag-made-in-italy","tag-made-in-italy-en","tag-milano","tag-monomarca","tag-serapian","tag-two-rodeo-drive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serapian Grand Opening  - MFM MUSIC FASHION MUST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mfm.it\/en\/uncategorized\/serapian-grand-opening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serapian Grand Opening  - MFM MUSIC FASHION MUST\" \/>\n<meta property=\"og:description\" content=\"In June 3rd, Serapian will open its new flagship store in Beverly Hills, inaugurated in April with a soft opening. 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