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In occasion of the new Whitney Museum of American Art<\/em> opening, in the Meatpacking District of New York, Max Mara Group<\/strong>, the museum\u2019s opening party sponsor, released their new Whitney Bag<\/em> in collaboration with Renzo Piano<\/em><\/span> Building Workshop. <\/span><\/em><\/span>A tribute to Italian creativity and talent celebrated with this innovative collaboration between Renzo Piano Building Workshop and one of the most important Italian Style company, renowned in the world for its tailoring tradition, luxury of materials, innovation and modernity.<\/span><\/p>\n \u201cAesthetic\u201d and \u201ctechnique\u201d are the driving concepts at the base of the Whitney Bag, whose design and sophistication of materials are totally inspired by the museum\u2019s fa\u00e7ade and proportions \u2013 consisting of a completely transparent ground floor opened towards the city <\/span>and vertical iron ribs enveloping the structure as ribbons \u2013 already considered one of the most relevant new architectural proposals in New York.<\/span><\/p>\n Realized in refined leather, the Whitney Bag<\/em> \u2013 imitating the museum\u2019s structure \u2013 has an elegant surface characterized by undulating ridges<\/span> <\/span><\/span>and relief ribbings obtained via hot working which gradually get thinner. Real \u201cgraphic cuts\u201d recalling the modular features of the <\/span><\/span>Whitney Museum\u2019s fa\u00e7ade. The red inner lining of the bag is a further detail that <\/span>Renzo Piano Building Workshop<\/em> wanted as distinctive element. <\/span>The <\/span>Whitney Bag<\/em> is available in three sizes (original, medium, small) in black, Bordeaux and leather colors, elegant nuances, typical of haute de gamme leathers.<\/span><\/p>\n Furthermore, an exclusive \u201ccollector\u201d version will be realized in 250 numbered limited-edition pieces \u2013 with customizable hot-branded inner stamp \u2013 in grey\/light blue color, recalling the metallic nuance of the museum\u2019s fa\u00e7ade.<\/span><\/p>\n <\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" In occasion of the new Whitney Museum of American Art opening, in the Meatpacking District of New York, Max Mara Group, the museum\u2019s opening party sponsor, released their new Whitney Bag in collaboration with Renzo Piano Building Workshop. A tribute to Italian creativity and talent celebrated with this innovative collaboration between Renzo Piano Building Workshop and […]<\/p>\n","protected":false},"author":1,"featured_media":8181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[3252,3258,3253,3254,1355,3256,3257,3255],"class_list":["post-28102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-elisabetta-trezzani","tag-event","tag-ian-griffiths","tag-maria-giuliaprezioso-maramotti","tag-max-mara","tag-renzo-piano","tag-whitney-bag","tag-whitney-museum-of-american-art"],"yoast_head":"\n