{"id":27609,"date":"2015-02-09T15:50:21","date_gmt":"2015-02-09T15:50:21","guid":{"rendered":"http:\/\/www.mfm.it\/\/?p=27609"},"modified":"2015-02-09T15:51:29","modified_gmt":"2015-02-09T15:51:29","slug":"rubinacci-new-opening-milan","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/lifestyle\/fashion\/rubinacci-new-opening-milan\/","title":{"rendered":"Rubinacci new opening in Milan"},"content":{"rendered":"<p><!--[if gte mso 9]><xml>\n <o:DocumentProperties>\n  <o:Revision>0<\/o:Revision>\n  <o:TotalTime>0<\/o:TotalTime>\n  <o:Pages>1<\/o:Pages>\n  <o:Words>384<\/o:Words>\n  <o:Characters>2195<\/o:Characters>\n  <o:Company>PEC<\/o:Company>\n  <o:Lines>18<\/o:Lines>\n  <o:Paragraphs>5<\/o:Paragraphs>\n  <o:CharactersWithSpaces>2574<\/o:CharactersWithSpaces>\n  <o:Version>14.0<\/o:Version>\n <\/o:DocumentProperties>\n <o:OfficeDocumentSettings>\n  <o:AllowPNG><\/o:AllowPNG>\n <\/o:OfficeDocumentSettings>\n<\/xml><![endif]--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'book antiqua', palatino; font-size: medium;\"><span lang=\"EN-US\">Thanks to <strong>Rubinacci\u2019s <\/strong>family Neapolitan tailoring is synonymous with flair, lightness and elegance.&nbsp;<\/span><span lang=\"EN-US\">Although the choice&nbsp; has always been &nbsp;soft and natural cuts and lines \u2013 right the opposite of <\/span><span lang=\"EN-US\">Savile Row\u2019s<\/span><span lang=\"EN-US\">aplomb stiff \u2013 the beginning of their sartorial work was totally inspired by the English style and trends. In 1932 <strong>Gennaro Rubinacci<\/strong>, famous in Naples\u2019 high society as undisputed arbiter elegantarum, opened a store in downtown Naples: London House, at 26 Filangieri Street. Gennaro was descendant of a family<\/span><span style=\"color: white;\" lang=\"EN-US\">&nbsp; <\/span><span lang=\"EN-US\">who, in the first half of the eighteen hundreds, started trading silk with the East and was considered symbol of distinctive style and elegance. London House atelier, became an exclusive tailor\u2019s workshop for many famous characters like Prince Umberto of Savoy, who, in 1941, allowed his coat of arms to be displayed on the store\u2019s sign, or <em>Curzio Malaparte and Vittorio De Sica<\/em>. In 1963 London House under the management of Mariano, Gennaro\u2019s son, became <strong>Rubinacci<\/strong> <em>atelier<\/em> and since then he has been keeping his family heritage alive, with <\/span><span lang=\"EN-US\">exclusive<\/span><span lang=\"EN-US\"> creations known in the world as symbol of style, innovation and refined attention to details.&nbsp;<\/span><span lang=\"EN-US\">Today <strong>Rubinacci <\/strong>has two great sartorial lines the one of Mariano and, since 2000, the innovative irreverent yet polished approach to clothes of his son Luca. <\/span><span lang=\"EN-US\">They both perfectly embody the spirit of true master craftsmen, with the usual love for silks and colors in ties, scarves and foulards as well as lining &#8211;&nbsp; and a natural elegance. <strong>Rubinacci <\/strong>bespoke suits, created within 54 hours of expert craftsmanship, are internationally known for their unique characteristics: the shape is light, with soft shoulders,<\/span><span class=\"apple-converted-space\"><span style=\"color: white;\" lang=\"EN-US\">&nbsp;<\/span><\/span><span lang=\"EN-US\">hand-made elements, care for even the slightest detail and the use of vintage fabrics, from their historical refined archive.&nbsp;<\/span><span lang=\"EN-US\">The perfect imperfection of craftsmanship makes their suits&nbsp; unique pieces. Only few sartorial salons&nbsp; in Naples, London and Milan, where <strong>Rubinacci<\/strong> opened the first store in Montenapoleone street in 1974, and today is expanding with a new one at 1, Ges\u00f9 Street. The opening of the new space in Milan is a milestone for <strong>Rubinacci<\/strong>\u2019 family. The boutique is more than just a store, it will host a gentleman\u2019s club, with fireplace and wooden chairs. The Milan flagship store With pr\u00eat-\u00e0-porter collections, bespoke tailoring and a dedicated space to the workshops. The venue is finely designed to create a constant dialogue between tradition and innovation. Guests are welcomed by a mirrored wall with a video screen, yellow and black Venetian-style ceilings and silk curtains.<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino; font-size: medium;\"><!--EndFragment--><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'book antiqua', palatino; font-size: medium;\"><a style=\"line-height: 1.538em;\" href=\"http:\/\/www.marianorubinacci.net\/shop\/index.php\" target=\"_blank\">www.marianorubinacci.net<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'book antiqua', palatino; font-size: medium;\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to Rubinacci\u2019s family Neapolitan tailoring is synonymous with flair, lightness and elegance.&nbsp;Although the choice&nbsp; has always been &nbsp;soft and natural cuts and lines \u2013 right the opposite of Savile Row\u2019saplomb stiff \u2013 the beginning of their sartorial work was totally inspired by the English style and trends. In 1932 Gennaro Rubinacci, famous in Naples\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7020],"tags":[549,8469,1930,1931],"class_list":["post-27609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-fashion-category","tag-milano","tag-milano-en","tag-rubinacci","tag-via-ges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rubinacci new opening in Milan - MFM MUSIC FASHION MUST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mfm.it\/en\/lifestyle\/fashion\/rubinacci-new-opening-milan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rubinacci new opening in Milan - MFM MUSIC FASHION MUST\" \/>\n<meta property=\"og:description\" content=\"Thanks to Rubinacci\u2019s family Neapolitan tailoring is synonymous with flair, lightness and elegance.&nbsp;Although the choice&nbsp; has always been &nbsp;soft and natural cuts and lines \u2013 right the opposite of Savile Row\u2019saplomb stiff \u2013 the beginning of their sartorial work was totally inspired by the English style and trends. 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