{"id":27499,"date":"2015-01-11T11:03:22","date_gmt":"2015-01-11T11:03:22","guid":{"rendered":"http:\/\/www.mfm.it\/\/?p=27499"},"modified":"2015-01-18T11:18:14","modified_gmt":"2015-01-18T11:18:14","slug":"jake-scott-captures-martini-real-waitress","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/lifestyle\/taste-experience\/jake-scott-captures-martini-real-waitress\/","title":{"rendered":"Jake Scott captures Martini with a real waitress."},"content":{"rendered":"<p class=\"MsoNormal\"><span style=\"mso-ansi-language: EN-US;\" lang=\"EN-US\"><strong>Martini<\/strong> launches its new global campaign<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><em style=\"mso-bidi-font-style: normal;\">Begin Desire<\/em>. The world famous Italian <em style=\"mso-bidi-font-style: normal;\">aperitivo<\/em> brand is targeting a new generation of consumers and chose<em> Jake Scot<\/em>t, the top name at RSA Films, to direct its adv short movie. By choosing to shoot in Rome, <strong>Martini<\/strong> goes back to its roots and celebrate the Italian craftsmanship of its blenders and herbalists. <span style=\"background: white;\">Passion, joy, romance, sophistication tradition and authenticity: this is why <strong>Martini<\/strong> is renowned in the world.&nbsp;<\/span><\/span><em><span lang=\"EN-US\">Begin Desire<\/span><\/em><span lang=\"EN-US\"> is a daring new vision to encourage people to dream big and follow their desire, it c<\/span><span style=\"background-position: initial initial; background-repeat: initial initial;\" lang=\"EN-US\">ommunicates the sense of possibility. Jake Scott\u2019s new short film marks the launch of the whole campaign (watch it here on MFM). The lead role is played by Elena Mirela, who was working as a real-life waitress in a bar in Rome when she was spotted by Scott himself and his crew and immediately cast.&nbsp;<\/span><span style=\"background-position: initial initial; background-repeat: initial initial;\" lang=\"EN-US\">Is she going to be the new Charlize Theron of the famous 1993 Martini\u2019s commercial ?&nbsp;<\/span><span lang=\"EN-US\">The film, part of a multimillion Euro cross-media campaign encompassing outdoor, digital, social media, television and public relation, is being seen across Europe, as Martini proudly reaffirms its position<\/span><span style=\"background-position: initial initial; background-repeat: initial initial;\" lang=\"EN-US\">as the world\u2019s most celebrated vermouth and Italian Sparkling Wine.&nbsp;<\/span><span style=\"background-position: initial initial; background-repeat: initial initial;\" lang=\"EN-US\">An iconic drink, suitable for any occasion,&nbsp; party or intimate, with its unique vibrant bittersweet taste.<\/span><\/p>\n<p class=\"MsoNormal\"><strong><a style=\"font-weight: normal; line-height: 1.538em;\" href=\"http:\/\/www.martinierossi.it\/home\" target=\"_blank\">www.martinierossi.it<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martini launches its new global campaign&nbsp; Begin Desire. The world famous Italian aperitivo brand is targeting a new generation of consumers and chose Jake Scott, the top name at RSA Films, to direct its adv short movie. By choosing to shoot in Rome, Martini goes back to its roots and celebrate the Italian craftsmanship of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7021,13],"tags":[1677,1680,1679,708,1678],"class_list":["post-27499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gourmet-category","category-taste-experience","tag-begin-desire","tag-elena-mirela","tag-jake-scott","tag-martini","tag-spot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jake Scott captures Martini with a real waitress. - MFM MUSIC FASHION MUST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mfm.it\/en\/lifestyle\/taste-experience\/jake-scott-captures-martini-real-waitress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jake Scott captures Martini with a real waitress. - MFM MUSIC FASHION MUST\" \/>\n<meta property=\"og:description\" content=\"Martini launches its new global campaign&nbsp; Begin Desire. 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