{"id":27400,"date":"2014-12-06T15:50:59","date_gmt":"2014-12-06T14:50:59","guid":{"rendered":"http:\/\/www.mfm.it\/\/?p=27400"},"modified":"2017-12-09T15:17:26","modified_gmt":"2017-12-09T14:17:26","slug":"costruttori-di-bellezza-success-santoni-becomes-book","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/style-category\/costruttori-di-bellezza-success-santoni-becomes-book\/","title":{"rendered":"\u201cCostruttori di bellezza\u201dthe success of Santoni becomes a book"},"content":{"rendered":"

<\/p>\n

“Creators of beauty. The philosophy of man footwear according to Santoni.\u201d <\/span><\/em><\/span>It\u2019s the new volume of the series \u201cArtistic crafts\u201d edited by <\/span>Marsilio Publishers<\/span><\/strong> and realized by the Artistic crafts Cologni Foundation <\/em>in collaboration with Santoni<\/strong>, one of the most world renowned Italian craftsmanship brand of excellence. <\/span><\/span>For the first time we can read about the <\/span>case-history of this company and unveil the most interesting aspects of one of the manufacturing industry considered the Italy\u2019s flagships in the world. <\/span><\/span>\u201cThe story takes place in an extraordinary shoe factory: that of Andrew and Joseph Santoni, <\/em>bothmaster craftsmen as well as entrepreneurs\u201d, writes Franco Cologni in the volume introduction. \u201cIt\u2019s  in Corridonia, in the heart of the footwear district in the Marche, where the Italian shoes, desired and admired all over the world, are created, the Santoni<\/strong> family has managed to construct over the years, the modern version of the \u201crenaissance workshop\u201d. <\/span>Andrea Santoni<\/span><\/strong>, expert journalist in this field, leads the reader through the pages of this journey, finely illustrated with the intense images by Susanna Pozzoli, sensitive artist of culture, entirely realized within the company building. You will learn about the shoe factory\u2019s founder, his wife Rosa always present in the company and their son Giuseppe, who has been able to continue the family tradition. A refined craftsmanship, that turns the factory into an art workshop. <\/span><\/span>Every single pair of shoes is a unique creation with a distinct design. The pages of the book talk about the production system, also visually, quoting the various departments, and describing the master craftsmen at work, locations, tools and materials used. <\/span>An opportunity, as well as a book, to discover the most intimate story of Santoni, from its birth in 1975 until today. All in 241 pages.<\/span><\/p>\n

<\/span><\/p>\n

http:\/\/santonishoes.com\/it\/<\/span><\/a><\/span><\/p>\n

<\/span><\/p>\n

www.marsilioeditori.it <\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“Creators of beauty. 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