{"id":26906,"date":"2014-04-28T11:08:50","date_gmt":"2014-04-28T11:08:50","guid":{"rendered":"http:\/\/www.mfm.it\/\/?p=26906"},"modified":"2014-10-28T13:40:07","modified_gmt":"2014-10-28T13:40:07","slug":"born-free-africa","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/lifestyle\/fashion\/born-free-africa\/","title":{"rendered":"BORN FREE AFRICA"},"content":{"rendered":"<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\"><span style=\"box-sizing: border-box; font-weight: bold; font-size: small; line-height: 1.5em;\">Miuccia Prada<\/span><span style=\"box-sizing: border-box; font-size: small; line-height: 1.5em;\">,&nbsp;<\/span><span style=\"box-sizing: border-box; font-weight: bold; font-size: small; line-height: 1.5em;\">Diane Von Furstenberg<\/span><span style=\"box-sizing: border-box; font-size: small; line-height: 1.5em;\">,<\/span><span style=\"box-sizing: border-box; font-weight: bold; font-size: small; line-height: 1.5em;\">Tory Burch<\/span><span style=\"box-sizing: border-box; font-size: small; line-height: 1.5em;\">,&nbsp;<\/span><span style=\"box-sizing: border-box; font-weight: bold; font-size: small; line-height: 1.5em;\">Alberta Ferretti<\/span><span style=\"box-sizing: border-box; font-size: small; line-height: 1.5em;\">,&nbsp;<\/span><span style=\"box-sizing: border-box; font-weight: bold; font-size: small; line-height: 1.5em;\">Stella McCartney<\/span><span style=\"box-sizing: border-box; font-size: small; line-height: 1.5em;\">&nbsp;and&nbsp;<\/span><span style=\"box-sizing: border-box; font-weight: bold; font-size: small; line-height: 1.5em;\">Gisele B<span style=\"box-sizing: border-box; font-family: 'Times New Roman', serif;\">\u00fc<\/span>ndchen<\/span><span style=\"box-sizing: border-box; font-size: small; line-height: 1.5em;\">&nbsp;are some of the 22 women fashion designers and models that have come together with HIV charity Born Free to help reaching the ambitious goal the association has set for itself: to stamp out mother-child transmission of HIV in Africa once and for all.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\">A new limited-edition&nbsp;<span style=\"box-sizing: border-box; font-weight: bold;\">Born Free<\/span>collection has been created to support the cause and it will be available from April 23, 2014 on the website&nbsp;<span style=\"box-sizing: border-box; font-weight: bold;\">ShopBop.com<\/span>. Composed of matching outfits and accessories \u2013 with each designer producing two pieces, one for the mother and one for the child \u2013 this remarkable collection uses the prints that Kenyan artist&nbsp;<span style=\"box-sizing: border-box; font-weight: bold;\">Wangechi Mutu<\/span>&nbsp;was asked to create by Born Free as a connecting thread throughout featuring them in every item.<\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\">\u201cBorn Free is an idea that came from a place of deep respect for the delicate cycle of life. How incredible to be able to work with gifted designers, who as mothers recognize what the devastating loss of a child could mean and how easily that loss can be avoided\u201d explained Wangechi Mutu.<\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\">The 100% of the collection\u2019s sale profits will be donated to the Born Free charity, who has also scheduled a New York launch on May 11, 2014 (Mother\u2019s Day).<\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\">The collection\u2019s advertising campaign was shot by renowned photographer&nbsp;<span style=\"box-sizing: border-box; font-size: small;\"><span style=\"box-sizing: border-box; font-weight: bold;\">Patrick Demarchelier<\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miuccia Prada,&nbsp;Diane Von Furstenberg,Tory Burch,&nbsp;Alberta Ferretti,&nbsp;Stella McCartney&nbsp;and&nbsp;Gisele B\u00fcndchen&nbsp;are some of the 22 women fashion designers and models that have come together with HIV charity Born Free to help reaching the ambitious goal the association has set for itself: to stamp out mother-child transmission of HIV in Africa once and for all. A new limited-edition&nbsp;Born Freecollection [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7020],"tags":[295,296,202,297,298,8720,299,300,146,301,302],"class_list":["post-26906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-fashion-category","tag-alberta-ferretti","tag-born-free-africa","tag-diane-von-furstenberg","tag-gisele-bndchen","tag-miuccia-prada","tag-miuccia-prada-en","tag-patrick-demarchelier","tag-shopbop","tag-stella-mccartney","tag-tory-burch","tag-wangechi-mutu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BORN FREE AFRICA - MFM MUSIC FASHION MUST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mfm.it\/en\/lifestyle\/fashion\/born-free-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BORN FREE AFRICA - MFM MUSIC FASHION MUST\" \/>\n<meta property=\"og:description\" content=\"Miuccia Prada,&nbsp;Diane Von Furstenberg,Tory Burch,&nbsp;Alberta Ferretti,&nbsp;Stella McCartney&nbsp;and&nbsp;Gisele B\u00fcndchen&nbsp;are some of the 22 women fashion designers and models that have come together with HIV charity Born Free to help reaching the ambitious goal the association has set for itself: to stamp out mother-child transmission of HIV in Africa once and for all. 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