{"id":26902,"date":"2014-04-30T11:08:50","date_gmt":"2014-04-30T11:08:50","guid":{"rendered":"http:\/\/www.mfm.it\/\/?p=26902"},"modified":"2014-10-28T13:40:05","modified_gmt":"2014-10-28T13:40:05","slug":"fascinating-everyday-life","status":"publish","type":"post","link":"https:\/\/www.mfm.it\/en\/lifestyle\/fashion\/fascinating-everyday-life\/","title":{"rendered":"A FASCINATING EVERYDAY LIFE"},"content":{"rendered":"<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\"><span style=\"box-sizing: border-box; font-size: medium; font-family: 'Times New Roman', serif; color: #222222; line-height: 1.5em;\">What turns food into a luxury product? The answer to this question has been provided by the&nbsp;<\/span><span style=\"box-sizing: border-box; font-weight: bold; font-size: medium; font-family: 'Times New Roman', serif; color: #222222; line-height: 1.5em;\">Museum of Craft and Design<\/span><span style=\"box-sizing: border-box; font-size: medium; font-family: 'Times New Roman', serif; color: #222222; line-height: 1.5em;\">&nbsp;in San Francisco, where Moroccan-born, Israeli-raised artist&nbsp;<\/span><span style=\"box-sizing: border-box; font-weight: bold; font-size: medium; font-family: 'Times New Roman', serif; color: #222222; line-height: 1.5em;\">Peddy Mergui<\/span><span style=\"box-sizing: border-box; font-size: medium; font-family: 'Times New Roman', serif; color: #222222; line-height: 1.5em;\">&nbsp;with his \u2018Wheat is Wheat is Wheat\u2019 exhibition showed what would happen if basic products were to be packaged by the world\u2019s most prestigious fashion brands.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\"><span style=\"box-sizing: border-box; font-size: medium; font-family: 'Times New Roman', serif; color: #222222; line-height: 1.5em;\">Perhaps a provocation, we do agree, but nevertheless the result is pretty impressive. When everyday goods are wrapped up in different packaging, the ethical boundaries within the consumer culture, often disguised and blurred by catchy design, begin to be more clear.<\/span><\/p>\n<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 15px; font-size: 0.935em; color: #333333; font-family: 'Libre Baskerville', serif;\"><span style=\"box-sizing: border-box; font-size: medium; font-family: 'Times New Roman', serif; color: #222222; line-height: 1.5em;\">\u201cThe exhibits shown here were created as works of art and are the result of the freedom of creative artistic expression. This exhibition should not be seen as a criticism of any specific label. These works of art were published without any intention to harm the brands\u2019 reputations or value in any way\u201d Mergui has explained. This collection is based on irony and it\u2019s objective is not to criticise the specific brands but to rather question our perception of the product and the way we value our everyday habits<\/span><span style=\"box-sizing: border-box; color: #222222;\"><span style=\"box-sizing: border-box; font-family: 'Times New Roman', serif;\"><span style=\"box-sizing: border-box; font-size: medium;\">.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What turns food into a luxury product? The answer to this question has been provided by the&nbsp;Museum of Craft and Design&nbsp;in San Francisco, where Moroccan-born, Israeli-raised artist&nbsp;Peddy Mergui&nbsp;with his \u2018Wheat is Wheat is Wheat\u2019 exhibition showed what would happen if basic products were to be packaged by the world\u2019s most prestigious fashion brands. Perhaps a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7020],"tags":[287,288,91,289],"class_list":["post-26902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-fashion-category","tag-museum-of-craft-and-design","tag-peddy-mergui","tag-prada","tag-versace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A FASCINATING EVERYDAY LIFE - MFM MUSIC FASHION MUST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mfm.it\/en\/lifestyle\/fashion\/fascinating-everyday-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A FASCINATING EVERYDAY LIFE - MFM MUSIC FASHION MUST\" \/>\n<meta property=\"og:description\" content=\"What turns food into a luxury product? The answer to this question has been provided by the&nbsp;Museum of Craft and Design&nbsp;in San Francisco, where Moroccan-born, Israeli-raised artist&nbsp;Peddy Mergui&nbsp;with his \u2018Wheat is Wheat is Wheat\u2019 exhibition showed what would happen if basic products were to be packaged by the world\u2019s most prestigious fashion brands. 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