Luxury can be sensitive to ethical issues: this is the concept clearly expressed by François-Henri Pinault in regards to the Sultan of Brunei’s recent decision to implement sharia law in his home country. “As president of Kering Foundation, which combats violence against women, I firmly condemn the Sultan of Brunei’s decision and join the boycott of his hotel properties,” Pinault stated on the Kering Foundation’s Twitter account.

The introduction of ‘death by stoning’ as punishment for homosexuality and adultery, as well as dismemberment for theft, has outraged the fashion world and its star system. Many celebrities have already cancelled all events scheduled to be held at the Sultan’s luxury hotels, which have so far racked up losses of over $2m. One of the celebs supporting the boycott of the Sultan of Brunei is Kim Kardashian, who has recently moved her imminent wedding celebrations to another location in Beverly Hills.

Dorchester Collection Hotels include Le Meurice and Hôtel Plaza Athénée in Paris, the Hotel Principe di Savoia in Milan, Hotel Eden in Rome, Le Richmond in Geneva, the Dorchester and 45 Park Lane in London, which are all historic locations normally chosen to host the most exclusive events.

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