Winter holidays in Courmayeur for Maserati
For the first time two iconic brand of the Made-in.Italy, both internationally famous in the luxury market, have joined forces in a major partnership. From December 2015 to March 2016, the Jardin de l’Ange, Courmayeur‘s elegant venue in the heart of the town’s historic centre, will be hosting the Maserati Winter Lounge. The prestigious Alpine resort and the historic automotive brand are planning a calendar of events to make Courmayeur’s winter season unique. Everything will be in the name of the elegance of Italian style.
The philosophy of the two brands is to offer a unique service, customized to individual needs and wishes like a tailored garment. While Courmayeur offers made-to-measure hospitality, fitted to the guest’s requirements, Maserati conceives its models like haut couture fashion outfits, one-offs, which reflect the customer’s passions and tastes down to the tiniest detail. And there could be no better place to admire Courmayeur’s new “winter collection” than the Maserati Winter Lounge. The wood-built Jardin de l’Ange chalet, with its warm, welcoming ambience, will be exquisitely furnished in Maserati style.
Maserati and Courmayeur offer not just a product but rather a unique, customizable experience. They will be focusing their activities on four main areas: “Gourmet Experience”, featuring packages and weekends in luxury hotels, dinners in mountain refuges and gourmet dinners, “Music Experience”, with unplugged, pop, chamber and local traditional music concerts, “Sport and Wellness Experience”, including skiing, snow-walking and excursions with the slalom champion Giorgio Rocca. Last but not least, the “Maserati Experience”, a series of test drive days -organized with the professional drivers from Andrea De Adamich’s Safe Driving School, to discover the uniqueness of the Maserati Ghibli executive sedan and Quattroporte limousine.
The prestigious opening event will be held during the Winter Festival on December 5, in the very chic heart of Courmayeur historic center, via Roma, where the partying will continue until late! Piazza Abbé Henry will be illuminated using video mapping, with the projection of beautiful, striking images on a Christmas theme. This multicolored light show will be followed by the eagerly awaited countdown to the switching-on of the Town Christmas Tree, when more than 20 thousand fairy-lights will begin to shine in the dark making the Monte Bianco unique, like Maserati is.