Doutzen Kroes is the face of Mercedes fashion campaign

In front of the camera two stars.Mercedes-Benz announced its Fashion Campaign and Film for Spring/Summer 2016, masterminded by the legendary French fashion editor and stylist Carlyne Cerf de Dudzeele. The first star is the beautiful Doutzen Kroes, a powerful and very 21st century epitome of beauty. The Dutch supermodel and environmentally conscious mother-of-two was the first ever model to appear on the cover of four international editions of Vogue magazine in a single month. Doutzen’s co-star is the Mercedes-Benz GLC 350 e 4MATIC – a state-of-the-art SUV with a Plug-In Hybrid engine. 

The key word is sustainability. Cerf de Dudzeele has produced a quintessential example of the playful aesthetic propositions, pointing on a glamorous and hyper-modern style. This campaign transmits a message that the pleasures of modern luxury, driving performance and environmental responsibility can all coexist. The French stylist has contrasted the seductive Mercedes-Benz GLC’s convenience and its diamond profile with an idealized background of perfect ecology. In the foreground a view of an untouched sky, flowers and Doutzen Kroes, to embellish the scene.

The new Mercedes-Benz 350 GLC marks a big step towards sustainability. A state-of-the-art SUV that boasts thrilling performance, modern luxury and ravishing design. Thanks to the Plug-In Hybrid engine, it can cover up to 34 km at Zero-emission all-electric mode. This fits perfectly to the sustainable motto of the fashion campaign. Mercedes-Benz has arrived at its 17th fashion campaign, a tradition the brand established as partner of more than 50 international fashion events. The collaborations of the previous years include personalities like Mario Testino, Collier Schorr, Terry Richardson, Tilda Swinton, Karlie Kloss and Joan Smalls.

The brand is currently involved in more than 50 fashion platforms in over 50 countries, including Mercedes-Benz Fashion Weeks in Beijing, Madrid, Amsterdam, Tokyo, Istanbul and Berlin.Style, innovative design and the finest materials are critical factors for success of a car as well as a fashion show. Excellence has no limit, and from the catwalk is ready to go back on the road.


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