BMW 7 Series redefines the luxury segment

BMW reinterprets the concept of exclusive driving. The new 7 Series is a jewel of technology, setting a new benchmark in lightweight design, driving dynamics, comfort, intelligent connectivity and intuitive operation. BMW’s flagship vehicle reflects the company’s dedication to pioneer with the development of groundbreaking technologyThe innovative design gives a sense of dynamism with its sophisticated appeal. It aligns elegance of the exterior and interior with luxurious workmanship creating harmonious proportions for a distinct look and feel. It is a luxury car but the use of noble materials make it suitable to satisfy the needs of clients all over the world. The extensive use of Carbon Core in the structure of the passenger cell and the strategic application of lightweight design, in steel and aluminum, reduce weight and increase both the overall torsion strength and bending stiffness of the vehicle.

The new 6-cylinder V8 engine is regulated by the eight-speed Steptronic Sport Automatic transmission. For the first time, the 7 Series is also equipped with BMW eDrive powertrain technology, first developed by BMW i cars. Respect for the environment and less consumption. In the EU test cycle for hybrid models, the BMW 740e returns a combined fuel consumption of 2.1 liters per 100 kilometers, and a combined electric power consumption of 12.5 kWh.

Travel comfort is taken into a new dimension by the Rear Executive Lounge Seating Package, which redefines the meaning of long-distance comfort in a luxury car.The massage function is completed by the Vitality Program: in the rear, passengers can engage in active training to revitalize the body on longer journeys. The Luxury Rear Seating Package includes programs for the seats adjustment to provide unrivalled comfort.

The exclusive atmosphere inside the all-new BMW 7 Series can be further accentuated by a precision-crafted lighting design. The standard Ambiance lighting provides harmonious indirect illumination.  The LED Light Carpet incorporated into the side skirts produces eye-catching lighting graphics in the entrance/exit area of the vehicle.The new BMW 7 Series comes with an optional Panoramic Sky Lounge LED Roof where the light emitted by LED modules along the sides is spread evenly throughout the glass surface.And if it is not enough,the optional Ambient Air package features options to ionize the air or fragrance the vehicle interior with 8 selected scents.  

Forget about the stress of parking, the new BMW 7 Series version of the optional Parking Assistant controls the entire maneuver to get into/out the parking space or garage. Sit back and be ready to live a new extraordinary driving experience


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