The Audi City Lab back in the heart of Milan

During the Design Week, opens in Via Montenapoleone.From 13 April to 10 May, the ‘four rings’ location becomes a hub for conferences and discussions centered around different themes.The topics will range from the design, the music, the mobility of the future innovation, in all its diversity, the presence of special guests, including architects, designers, leading figures in the world and some of the excellences that Audi Italy identified with the project “Audi innovative thinking”.  

Audi City Lab will also showcase the premiere of an original installation, the last artistic creation by the famous designer Moritz Waldemeyer, titled “Bella Figura”. From April 13 to 18, the events will be mainly focused on design, in perfect line with the Fuorisalone, in fact, the ‘four rings’ new super sport car R8 will be displayed for the first time in Italy in the space of via Montenapoleone, as a sophisticated example of design combined with maximum performance and sporting soul.

From April 29 to May 10, space to topic like innovation, with protagonist the new Audi Q7 e-tron, for the first time presented in the e-tron version, a plug-in hybrid electric car able to guarantee high performance and low consumption. The new Q7, equipped with Audi Connect service, is also a concrete example, already available for Italian customers, of Audi’s commitment to offer the most sophisticated technologies in connectivity to improve comfort, efficiency and safety. An important step towards the mobility of the future.

The three-level elegant showroom will also showcase the most significant design expressions by Audi Design, Automobili Lamborghini , Ducati Motor and Italdesign Giugiaro.


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