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Vivetta Grand style debut

Vivetta debut collection at the Armani Theatre evoke music, psychedelic elements and freedom, reinterpreting the groupies archetype of the 60s. Inspired by the legendary Rolling Stones groupie Marianne Faithful, the runway starts with the notes of “As tears go by”, soundtrack of Vivì’s work on the collection.

The “Groupie attitude” is immediately unveiled in the A line of silhouettes, in the 60s volumes of skirts, micro dresses with circular skirts, capri pants and double-breasted jackets with waves motifs, evoking lysergic trips and mysticism; in the liberty prints, reinterpretation of the “flower power” with a twist of sophistication, far from any didactic reading; in furs, embellishments, embroideries and jabot collars, evoking a feminine and light bohemian mood.

All is perfectly combined with Vivetta iconic elements, her surreal, ironic and art nouveau touch, symbols of her stylistic code. Red-nail painted finger and toe nails adorning collars and belts, or face profiles overlapping to create new optical illusions, are the end point of a mature, refined and captivating collection.


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