Valextra creates an in store-App for demanding clients

A history of 77 years dedicated to create unique accessories, combining tradition and innovation and culminating in the exclusive customized service, a plus existing since the origins of ValextraIt’s a family story that the company’s founder, Giovanni Fontana, a pragmatic and intuitive master artisan, used to spend at least two hours a day in the shop, listening to special customers requests and taking up the challenge to realize even the most unusual ones, because at Valextra nothing is impossible. Today as in the past, the Bespoke service reflects the Maison’s philosophy of creating unique items according to the personal taste and need of each client, thanks to the craftsmanship of its artisan capable of realizing any product. Today Valextra has incorporated a new technology push for its iconic items:a digital experience that allows users to see and play with all the different customization options of Valextra accessories. All mono-brand Valextra boutiques are offering an in-store app to help clients discover all the different variations of leather, color and feature available for creating a truly customized accessory. A great range of fine leathers will be available, like the signature brand soft calfskin or the printed calfskin with a small woven straw motif, as well as fine exotic leathers like crocodile, lizard and ostrich skin.

www.valextra.com




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