Women beautifully styled and photographed to express the thousands shades of the feminine universe and to unveil different ways to wear and live La Perla creations. This is the concept of the newest La Perla campaign, for the first time starring a man together with the world’s hottest models: Ming Xi, Izabel Goulart and Sigrid Agren. The male model, Richard Biedul, is charmingly portrayed showing the unique La Perla approach to men’s apparel. A lingerie collection that can be worn anywhere, ‘ In&Out’ is the new La Perla strategy’s highlight. Each model shows different way to wear bustiers or slips as well as jackets, trousers or tunics, the outwear  pieces. Again for this campaign, La Perla chose the biggest photographic duos out there, Mert Alas and Marcus Piggott, whose shots this time show a colors scheme for both the lingerie and the beachwear collections.

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