Ermanno Scervino launches the new Spring/Summer campaign 2015
“Dylan expresses all the fundamental values of Ermanno Scervino DNA. She is a young, glamorous, contemporary beauty looking forward to her future, conscious of where she comes from”. This how Ermanno Scervino defines the American beauty Dylan Penn, new face of his advertising Spring/Summer 2015 campaign.
The shooting took place in a private villa on the cost of Tuscany, Ermanno Scervino favourite location, and emphasizes the effects created by the different materials and fabrics of the collection.
The Mediterranean sea and landscape, as well as the interior design of the location are the perfect setting that matches the metropolitan side of the collection, evoking vibes from the California of the 70’s.
The general concept of the campaign, shot by Francesco Carrozzini, is the contemporary glamour, signature concept of the Maison Scervino: “Dylan is a young, beautiful woman, conscious of her background and close to her family, but also independent and determined to succeed in her own professional career. A real contemporary character that has many things in common with the ideal Ermanno Scervino woman”.