Fendi launches the first digital boutique

Fendi is pleased to announce the launch of its first digital boutique, open now in Europe, followed by US and Japan later this year. Other markets will follow in 2016. Entirely powered by the Roman Maison and available on the newly restyled fendi.com website, the digital boutique will provide Fendi clients with a 360° experience, premium product selection and service. Thanks to the digital boutique, Fendi will enlarge its retail network by reaching clientele in countries where its boutiques are not present yet and will provide existing clients with a higher and more integrated level of service. The following Women’s Collections are available for online purchasing: bags, small leather goods, shoes, fashion jewelry, textiles, eyewear, bag charms and a selection of the Spring/Summer 2015 fashion show key looks. For Men’s collections, the categories available are bags, small leather goods, shoes and accessories. In addition, some exclusive Fendi products will be presented uniquely on Fendi.com and special capsule collections will be sold as preview.



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