Karl Lagerfeld will have to somehow find a way to deal with it: his swanky Chanel Cruise runaway show is no longer the”most awaited event of the year’, or at least, it’s no longer the only one.

The competition comes in the name of Louis Vuitton, who is about to launch for the first time his very own 2015 Cruise collection signed Nicolas Ghesquière. Where? Accustomed to the finest and most majestic things in life, the brand that embodies french luxury has chosen an amazing location: the Principality of Monaco, and more exactly the Place du Palais, possible the most historic, emblematic and prestigious venue in Monaco.

Kicking off on May 17, 2014 in conjunction with Cannes Film Festival, the show will be attended by a five-star parterre with royals planning to take up the first row. “I am particularly pleased to welcome Louis Vuitton’s Cruise show to Monaco’s Palace Square and to discover Nicolas Ghesquière‘s collection” explains Charlène Princess of Monaco.

Nicolas Ghesquière

With his 2015 Cruise Collection, the fashion designer will be featuring on the catwalks for the second time since his arrival at Louis Vuitton last November 2013. Translating a new concept of innovative, modern, essential fashion, the designer’s creative spirit brings a breath of fresh air as well as of genuine authenticity as confirmed by the huge success of his first collection and by the incredible impact its launch in Paris had on the media last March.

Photo: courtesy press office – La Place du Palais

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