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XLux, the novelty of 2016 Salone del Mobile Edition

Born to give a precise location to a typology of product – which appears very popular in the States – the new xLux area will occupy the entire Hall 3 for the next 2016 Salone del Mobile edition, open to the public from April 12- 17 at Fiera Milano Rho. This new area aims to provide a solution to important changes in the market, oriented to render soft forms in a classic design home interiors solution. The selected top fashion brands for the area are Borbonese, Fendi, Ferrè, Paul Mathieu, Roberto Cavalli, Ungaro and Versace, as well as world renowned brands such as Aston Martin, Ritz – in a world premiere – and Tonino Lamborghini.

Ranging from over 150,000 square metres, splitting in Classic and Design sections with 2.310 exhibitors – among which 650 designers from Salone Satellite – Salone del Mobile 2016 is already packed and set to receive more than 30 thousand visitors during the weekend days of the exposition. Recognized as the most keenly awaited event in the world of furniture and internationally accredited for presenting products and innovative solution in the sector, Salone del Mobile offers precious opportunities for networking with major brands in the industry and confirms – once more – the capital city be also the capital of design.

Each year, this event inspires an abundance of spontaneous, collateral happenings all over the city, within the framework of Fuorisalone, prestigiously linked to the international design world. For this 55th Salone cultural events edition, within the framework of the XXI Triennale, the exhibit: “ROOMS. Novel living concepts” – curated by Beppe Finessi – will be open to visitors from April 2 to September 12, 2016. This exhibit showcases interior architecture as interpreted by 11 top contemporary designers.

On calendar from 12 to 17 of April 2016, there will also be the exhibit “Before Design: Classic”- inclusive of a short film by highly esteemed Italian filmmaker Matteo Garrone – which explores the components of the classic made in Italy taste in creating a balance between past, present and future.

www.salonemilano.it

 




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